merry christmas

Thank you for being part of the community in 2013, your presences brings us joy each and every day! randy bowden –  t | g+ | in | f (image:123RF) The post “merry christmas” appeared first on bowden2bowden blog.

how to get your content read

Getting your content in front of your present and future customers can be frustrating. After all, if the content isn’t seeing the light of day, it is not doing its job. Business owners need the content to be seen, read and understood for the creation of the content to be worth the effort. Business owners […]

“a conversation” with Andrew Jenkins

The series “marketer2marketer, a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

move your content strategy to the head of the line!

Do you have a truly innovative product, service, brand, or business that you think the world needs to hear about? Are you finding it frustratingly difficult to get the online exposure necessary for your brand to move to the next level? You aren’t alone. Countless businesses struggle on the fringes, unable to generate much-needed visibility. […]

get better results with focused content marketing

By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results. To complicate tactics even further, the bewildering proliferation of social media sites leaves them wondering where to […]

managing feedback

Successful business owners understand the importance of customer feedback. It is, by far, the best way to discover what the customer wants and needs. This knowledge allows the business owner to more easily customize the service or product to better satisfy each and every customer. Happy customers usually discuss their experience with friends and family, […]

stories build a brand image!

When a business reaches a certain level of exposure, a key way to take the business to the next level is through effective branding. While most businesses understand the importance of brand recognition, they do not always realize the importance of incorporating a powerful and relevant story into their brand. The most successful businesses are […]

integrating social media into your existing marketing plan.

Regardless of how established your business is, it is vital to embrace the growth of social media marketing. You should still utilize whichever traditional marketing methods have proven themselves to be successful for your business, but ignoring additional branding opportunities, such as those presented by Facebook and Twitter, is the quickest way to stunt your […]

didn’t i tell you that?

After recently attending a few events associated with a market segment bowden2bowden dabbles in often, it gives me some pleasure to sit down and reflect about conversations I have had over the last several years. I like to think of myself as a forward thinker, always looking for the newest and brightest gadget, talent, initiative, […]

get in their face!

We are just getting back in the office after attending an annual conference of the Professional Outdoor Media Association (POMA) of which we are members. We were also invited to be part of the program at this event by leading a couple of sessions on social media. Seems a bit ironic but teaching folks how […]

get your logo noticed.

Specialty advertising, the use of branded products, is a tested method that should never be overlooked. With technology constantly developing, we sometimes forget that the simple approach can often be the best. Specialty advertising sometimes referred to as promotional items or SWAG (stuff we all get), branded with a company logo and contact details, give maximum […]