the rise and fall of brands

Many companies strive to have their brand as a household name, not realizing what that means. Do you say, pass me a bandage or pass me a Band-Aid? Do you reach for a tissue or a Kleenex? Do you search for information on a restaurant or do you Google for the information? While at work, […]

eco driving

Coca-Cola is a global beverage industry leader who takes saving the planet seriously. From their agricultural awareness, to beverage production, and new fleet emission reduction methods, consumers are recognizing them, every step of the way. As a part of their 2020 Sustainability Commitments, Coca-Cola’s “Me, We, World” framework includes climate protection where they plan to […]

facebook tweaks!

When a social media giant such as Facebook announces they are making a few changes to advertising structures, many people became outraged and opposed. In this outrage, they seem to have forgotten that Facebook is a for profit organization. As a business, Facebook needs to make a profit. Facebook has realized that they are in […]

make ‘sustainability’ meaningful!

Sustainability is a word growing in popularity. Businesses and households across the world frequently use this word. However, what is the basis behind this word? Does it hold actual substance and is its meaning the same across all avenues? To many, “sustainability” is simply a buzzword used to gain recognition as a concerned leading organization […]

expand your brand’s influence with customer engagement

Many social media experts push how content marketing and social media networks influence an organization’s brand. A business will place great content, such as a blog post, with a call to action. But, what happens when a potential customer does land on your website? If they like what they see, they may have a few […]

create targeted profiles

Every great marketing plan involves knowing who your customer is and how to target them. To achieve this, creating a customer profile is essential. A customer profile helps you identify who your customers are as well as their needs and desires. You are able to determine why a customer would buy your products and services. It breaks […]

keeping the tradition alive

Social media marketing has a lot of commotion that it is the best form of marketing. So much, that it’s making small and medium businesses concerned with their advertising budgets. They have long been pro traditional marketing efforts, especially mom and pop shops. But, social media is affordable and many methods, perceived free. No business […]

6 steps to a solid online brand reputation in 2014 and beyond

Before taking steps to build a solid online brand reputation, let’s start with the five key elements that make up a successful and strong brand reputation. As you already know, your brand is more than your logo and your name. Your brand is the message that you convey to your customers and to your audience. […]

selfies – the rise of our narcissistic behavior

Facebook and MySpace have coerced us to posting our profile picture in the beginning of the social media profile era. Most of us were not ready to share our personal photo with the world, lest known start showing ourselves on a daily basis. Nonetheless, we all have given in and posted our profile picture so […]

giving back is in our jeans

Levis Strauss is a company that has not only stated their sustainability goals, but has pushed to implement them for years now. Levis Strauss won’t stop until 100% of their products are under their new sustainability efforts of reducing, reusing, and recycling. Creating a New Era of Clothing Paul Dillinger is the Senior Director of Color, […]