Creating a work environment that encourages creativity while still maintaining some sort of order and adherence to company policy isn’t as easy as it sounds. After all, you can’t let one person bend the rules to the breaking point without running the risk of discouraging other employees. How do you encourage “out-of-the-box” thinking without ending […]
Tag Archives: branding
This week we aired the 2nd show of our new series titled “marketer2marketer, a conversation” with the intent of engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and […]
By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results. To complicate tactics even further, the bewildering proliferation of social media sites leaves them wondering where to […]
As most bloggers or writers know, it isn’t easy to come up with something new all the time. Thinking of interesting and engaging articles or posts can be time-consuming, especially when nothing of interest has happened in the news or your personal life. Even worse, producing lackluster content can drive away readers rather than encouraging […]
Through marketing, all things are possible, or so marketing professionals would like you to believe. Despite the connections to advertising and sales, marketing is really the science of communicating ideas in order to convince others of a product’s value. In essence, promoting a product is less about the merits of an idea and more about […]
So, what exactly is content marketing? Well, first of all, content marketing isn’t new by any means, but the word itself is emerging as a more relied upon form of advertising. Living in a digital era, companies are realizing that consumers are disinterested in the pitching of products with annoying advertising ads, in an attempt […]
Despite some of the concerns raised in the not so distant past, content has become more important to modern marketing rather than less. Modern businesses are reliant on content to capture their potential customers’ interest, secure that same attention through providing genuine usefulness, and then turning interest into actionable sales prospects. However, successful content must […]
Since the introduction of the television, movies, shows and advertisements have depicted happy families and groups of friends huddled around a TV set, sharing thoughts and emotions. In the modern era, this same stereotype could be modified to feature teens on their cell phones, texting and tweeting their peers about the happenings in nighttime dramas […]
We have launched a new series titled “marketer2marketer, a conversation” with the intent of engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a […]
