expand your brand’s influence with customer engagement

Many social media experts push how content marketing and social media networks influence an organization’s brand. A business will place great content, such as a blog post, with a call to action. But, what happens when a potential customer does land on your website? If they like what they see, they may have a few […]

aglocal-supporting the family farms

How can a three-year-old Kansas City company help change farmers and consumers’ lives? It’s quite simple due to the software platform that Naithan Jones  and his team at AgLocal designed. They have a growing desire to efficiently serve beef and put more money into farmer’s pockets. AgLocal eliminates the middleman and allows the farmers and […]

6 steps to a solid online brand reputation in 2014 and beyond

Before taking steps to build a solid online brand reputation, let’s start with the five key elements that make up a successful and strong brand reputation. As you already know, your brand is more than your logo and your name. Your brand is the message that you convey to your customers and to your audience. […]

selfies – the rise of our narcissistic behavior

Facebook and MySpace have coerced us to posting our profile picture in the beginning of the social media profile era. Most of us were not ready to share our personal photo with the world, lest known start showing ourselves on a daily basis. Nonetheless, we all have given in and posted our profile picture so […]

single-author corporate blogs vs. multi-author corporate blogs

There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a success, you know that the single author is behind that success. If the blog is a total failure, then […]

providing consistent and clear information is the key to being transparent

No matter if you are a private or public organization, making all internal and external stakeholders feel comfortable is vital to your organization’s success. Many leaders, however, feel torn about sharing sensitive information. They worry if they are being too transparent. But being transparent, to an extent, can prove to increase employee morale, their productivity, […]

expand your small business globally

A small business may feel afraid to take the plunge and expand their brand globally due to the prevalent myth that only the largest and most well-known brands are able to succeed within the global market. They may feel intimidated and overwhelmed by the thought of going global, assuming that it’s too much work. When, in fact, […]

what is awesome content and why do you need it?

Awesome content is quality content that adds value to readers. There are many ways that content is capable of adding value, but it all depends upon the particular message that you’re trying to send to your brand’s audience, and also depends upon the tone that you would like to send your message in. Why do you need […]

create long-term brand loyalty with brand rituals

Now that the tables have turned with the consumer holding the power and control when it comes to marketing, it’s important to build long-term brand loyalty with brand rituals. In spite of the fact that the consumer is now in control, many marketers underestimate the value of brand ritual traditions, which also deeply influence the […]

give the gift that keeps on giving – have a green christmas

Going green is important year-round, but it becomes especially important during the holidays due to the fact that between November and December Americans produce 25% more waste than the amount of waste that is normally produced. Considering the amount of waste produced before and after the holidays, this speaksvolumes. There are many things that you can do now to […]

strategic content marketing tips for 2014

As 2013 rapidly begins to come to an end, content marketing is alive and well. And now’s the time to start preparing your content marketing strategy for 2014. Gone are the days of expecting consumers to support a brand with one-way marketing techniques. It is now a necessity for marketers to learn how to hone the craft […]