Measure the Numbers that Matter Social media is one of the most powerful tools in a marketer’s tool belt. You can reach more people, engage them, and drive them towards your content than you can with any other advertising method. However, the effects of social media can be a bit more difficult to judge. You […]
Tag Archives: brand assessment
Consider every customer, who walks into your establishment, a first date. As he or she visits your website or physical store, the customer makes similar judgments as two potential mates at a first meeting. The customer takes in the presentation of your business, the personality behind the counter, the appearance of your website and other […]
From the moment of our birth, to the day of our demise, branding has and will continue to influence our personal and business decisions in ways so subtle that they hardly seem to be noticed. But these subtle brushes with branding do affect us, and when successfully done, will bring about change. Think of […]
Starting a business can be a daunting prospect full of tough decisions and new challenges. Choosing a logo may seem like simple, superficial task, but in reality, branding is one of the most important keys to success for a new business. As you begin to develop your logo, be sure to take time and think […]
Most consumers today go for bargains over brands. Despite the beating that branding has taken recently, however, it should still be a top priority of your marketing efforts. The goal is get consumers to relate your brand to your specific service or product. In other words, you want to establish some type of brand loyalty. […]
While there are many businesses that understand the power of Google+, there are many others that prefer using Facebook and Twitter due to their familiarity and customer base. While Google+ hasn’t been around as long as these social networks, you will find that Google+ provides analytical and communication tools that will help improve your business’s […]
While the battle wages on between traditional marketing and “new media” such as Facebook, Twitter, and everything social, authentic marketing is being thrown by the wayside. Think of authentic marketing as true traditional marketing, but it’s hardly old-fashioned. In fact, an argument can be made that some tried and true marketing approaches have a place […]
Branding is paramount in every business. Unfortunately, some businesses fail to come up with the perfect brand that reflects the goods and services they offer. When this happens, a rebrand is needed. In some cases, rebranding is not actually necessary. Nevertheless, the more brand value a business has, the better results it sees. The best […]
