has facebook lost its charm for businesses?

In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with its recent algorithm that essentially rewards higher quality content on business pages. While that is perfectly reasonable among bigger businesses that can afford a team […]

your customers shape your business

Starting a business, whether online or in a brick and mortar building can be daunting. First, you have to figure out what is needed and whether you have what it takes to fill that need. Next, you need to put it together. If it’s a service, you need to figure out how to create the […]

how to build customer loyalty

Customer loyalty is frequently discussed in the business world for good reason; a person who is willing to conduct repeat business with your company is of more value than one who vanishes after a single transaction. For this reason it is important to reward repeat customers and create loyalty to your company. The Importance of […]

the disillusion and disengagement of social media

On an average day, most people dedicate a few hours towards managing their social media accounts; catching up with friends on Facebook, responding to tweets on Twitter, or searching for new recipe ideas on Pinterest are a normal part of many people’s lives. Even businesses dedicate time and resources into managing these accounts and addressing […]

double speak is a reality in the fcc

Currently, there is a huge debate happening regarding the internet and how people obtain access to its content. Sadly, not many people really understand the nuances and implications of the net neutrality regulations FCC chairman, Jeff Wheeler, is attempting to put in place. Part of the problem with the suggested regulations is that the terms […]

what is the real impact of social media activism

  With the creation of top-named social media networks, like Facebook, Twitter, and YouTube, a new wave of social media activist campaign strategies have emerged. With over one million links on Facebook being shared every 20 minutes, and 190 million Tweets posted each day, it is easy to see why activists have turned to social […]

how to entice the generation y group to spread your company brand

The generation Y group, often referred to as the millennials, are quickly becoming the targeted group for marketing for businesses throughout the world. This selective targeting may be caused by the fact that the generation Y group is responsible for more than $600 billion in sales every year, or the fact that their numbers are […]

which offers a better roi tv or digital media?

  For years now, companies have been trying to create the perfect marketing formula that will reach the largest audience, have the greatest influential power, and of course provide the best return on investment (ROI) possible. This mix includes advertising across many mediums, including TV, magazines, and digital media. In recent years, the popularity of […]

getting used to twitter’s new design and platform changes

If you’re still trying to get used to Twitter’s new platform, you’re not the only one. Many users are lost in the mix of things, but that will change as you get used to the new design. Ironically, it seems that Twitter’s new platform bares a slight resemblance to its rival’s platform – Facebook. It’s […]

delighting the customer: the number one goal of a business

Delighting a customer should always be a prime directive of any business. Customers who are not thrilled with how they are treated by a business likely are not going to remain customers. So, delighting a customer must be the number one priority of a business. A very true statement in the world of business and […]

creating loyal employees for company longevity

Getting your employees on the same page when it comes to sustaining the organization takes quite a bit of work the culture is not conducive to forming a team. Employees like to feel appreciated and valued, which goes a long way. What are some other ways to get employee buy-in to help sustain an organization? […]