The late Steve Jobs was a brilliant visionary and one of the most astute business people who ever lived. He was so good he made it look easy, but behind the scenes there was a lot of hard work and a few guiding principles that can help any business owner become more successful. Never settle […]
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Consider every customer, who walks into your establishment, a first date. As he or she visits your website or physical store, the customer makes similar judgments as two potential mates at a first meeting. The customer takes in the presentation of your business, the personality behind the counter, the appearance of your website and other […]
From the moment of our birth, to the day of our demise, branding has and will continue to influence our personal and business decisions in ways so subtle that they hardly seem to be noticed. But these subtle brushes with branding do affect us, and when successfully done, will bring about change. Think of […]
Storytelling is the ultimate way to build trust in your brand. Telling a story brings back memories of sitting at the knee of your elder and hearing their wisdom. It pulls on heartstrings and emotions. Using storytelling in your marketing efforts allows you to take your brand to the next level. Don’t let the skeptics […]
Social media is a relatively new concept. However, social media has had a profound impact on society and marketing efforts, especially as of late. However, the potential behind this phenomenon remains largely untapped as many brands don’t fully understand the medium. The first thing marketers need to realize is that social media isn’t really media. […]
Social marketing has the potential to be a huge waste of time or an enormous benefit depending on multiple factors. The number of times an individual is exposed to a brand’s message can be unpredictable unless the message is consistently placed where consumers can see it. The majority of Facebook page posts disappear from within […]
Success in social media is as simple as engaging your followers. However, engaging a follower isn’t as easy as it appears. Nevertheless, through using these quick and easy strategies, you can optimize your tweets and boost the engagement of your followers, resulting in reports that are more advantageous to your company. Schedule Your Tweets Research […]
Anyone that has any type of online business needs to carefully consider the way they do online marketing. Many businesses choose to use search engine optimization (SEO) to drive traffic to their website, while other businesses choose to mainly use social media to drive traffic. Social media includes Facebook, Twitter, Pinterest, etc. When a person […]
