single-author corporate blogs vs. multi-author corporate blogs

There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a success, you know that the single author is behind that success. If the blog is a total failure, then […]

blogging for sales!

If your business has had an online presence for any length of time, you’ve no doubt heard about blogs. But what exactly are they? A blog is essentially just a website with a collection of posts, usually several paragraphs long or more, geared towards a certain topic. It’s generally written in an informal with a […]

blogging for business

Blogging is a general term used for both personal and business content publishing. Though these days almost everyone has a blog, very few bloggers have actually succeeded to have a loyal subscriber base. Blogging is a good tool for any business who wants to reach out to the global audience. Here is a step by […]

social scoring and its weaknesses

When it comes to new media marketing, the recent buzz tends to be how well you do on social rankings – as in how many followers you have on Twitter and how many “likes” you have on Facebook. Social scoring is the equivalent of a celebrity endorsement, but is this the wrong approach to marketing? Social scoring […]