blogging for business

Blogging is a general term used for both personal and business content publishing. Though these days almost everyone has a blog, very few bloggers have actually succeeded to have a loyal subscriber base. Blogging is a good tool for any business who wants to reach out to the global audience. Here is a step by […]

social scoring and its weaknesses

When it comes to new media marketing, the recent buzz tends to be how well you do on social rankings – as in how many followers you have on Twitter and how many “likes” you have on Facebook. Social scoring is the equivalent of a celebrity endorsement, but is this the wrong approach to marketing? Social scoring […]