the good and bad of ten years of facebook

After 10 years and with more than a billion active users, Facebook has changed social and business dynamics. Individuals interact differently than they did prior to Facebook and businesses have had to adapt their business models to use this social media platform. For every positive there is a negative to countermand the good and bad […]

turn negative reviews into positive opportunities

It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that can throw you off your game. Don’t let it get to you and don’t simply blow off bad reviews. Instead, […]

the multi-author blog issue: is it the right choice for your site?

  There are many different factors that make a blog successful, but one of the most important factors in having a blog that’s engaging, readable, and successful is its content. However, it’s not enough to simply fill your blog with content that interests you, but it’s also vital that you post content that keeps current […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]

has facebook lost its charm for businesses?

In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with its recent algorithm that essentially rewards higher quality content on business pages. While that is perfectly reasonable among bigger businesses that can afford a team […]

your customers shape your business

Starting a business, whether online or in a brick and mortar building can be daunting. First, you have to figure out what is needed and whether you have what it takes to fill that need. Next, you need to put it together. If it’s a service, you need to figure out how to create the […]

how to build customer loyalty

Customer loyalty is frequently discussed in the business world for good reason; a person who is willing to conduct repeat business with your company is of more value than one who vanishes after a single transaction. For this reason it is important to reward repeat customers and create loyalty to your company. The Importance of […]

the disillusion and disengagement of social media

On an average day, most people dedicate a few hours towards managing their social media accounts; catching up with friends on Facebook, responding to tweets on Twitter, or searching for new recipe ideas on Pinterest are a normal part of many people’s lives. Even businesses dedicate time and resources into managing these accounts and addressing […]

double speak is a reality in the fcc

Currently, there is a huge debate happening regarding the internet and how people obtain access to its content. Sadly, not many people really understand the nuances and implications of the net neutrality regulations FCC chairman, Jeff Wheeler, is attempting to put in place. Part of the problem with the suggested regulations is that the terms […]

how to entice the generation y group to spread your company brand

The generation Y group, often referred to as the millennials, are quickly becoming the targeted group for marketing for businesses throughout the world. This selective targeting may be caused by the fact that the generation Y group is responsible for more than $600 billion in sales every year, or the fact that their numbers are […]

which offers a better roi tv or digital media?

  For years now, companies have been trying to create the perfect marketing formula that will reach the largest audience, have the greatest influential power, and of course provide the best return on investment (ROI) possible. This mix includes advertising across many mediums, including TV, magazines, and digital media. In recent years, the popularity of […]