what’s the right metric?

The Return on Investment (ROI) and Key Performance Indicators (KPI) are both strong metrics an organization can use to measure how successful they are in obtaining their goals and objectives. They are useful tools to help organizations analyze their efforts, both financially and non-financially. A key question has been, is there a right or wrong […]

big data adds real value

Over the years, the world has always had information readily available. We have evolved due to what we have done with that information. Now, companies have found ways to revolutionize the way they do business because of the way big data is processed. Understanding What Big Data Is Big data is defined as the vast […]

has social media matured?

Social media has reached a varying level of maturity, but is still in the process of reaching full maturity. Through continuous research and study, experts are seeing the emergence of some patterns, which help to shed some light on this matter. The 2013 release of data made available by the Pivot Conference’s “State of Social […]

“a conversation” with Sean McGinnis

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

the importance of performance testing your web site or blog’s content

Content performance testing is a process used by content marketers to help enable them to identify any potential optimization opportunities as well as any advantages for audience targeting and engagement. There are two common techniques used during this process and they are A/B testing – also known as “split testing” — and multivariate testing (MVT). Multivariate testing is […]

“a conversation” with Nick Cicero

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

data mining for gold

Having insightful content is the difference between having content that is sharable and well received, and content that never makes it past your page. We are living in the information age, and the data that you are presented with is becoming ever more complex. If you are collecting a large amount of data, you may […]

editorial content; spark big data

While content marketing is taking over the marketing budgets of everyone from international brands, to small mom and pop local businesses, some still struggle with producing editorial content. The days of purchasing pop up ads and banner ads are gone. Now in order to get the attention of potential customers, you have to rethink your […]

keep the big picture in mind for increased roi

Marketing is undoubtedly a vast activity that comprises of multiple domains like affiliate marketing, online marketing, display advertising, market research, targeting etc. With time, every marketer develops expertise in one of these domains. But from a customer’s perspective, it is one company, one brand name. The number one skill that a marketer needs is to […]

the blueprints to success

Building a solid content marketing strategy is not unlike building a house.  Both require basic construction knowledge, and each needs to be raised upon a solid foundation to guarantee success.  If you were building a physical building, you wouldn’t just start haphazardly driving nails into any available 2×4 you come across, nor would you start […]

“a conversation” with Andrew Jenkins

The series “marketer2marketer, a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]