With the state of the Internet today, and the importance of digital marketing therein, key performance indicators (KPI) have taken on a greater value than ever before. Whether you’re a small business or an established brand, having a solid knowledge of KPIs is essential. Finding the right metrics by which to measure your KPI is […]
Tag Archives: analytics
Social marketing has the potential to be a huge waste of time or an enormous benefit depending on multiple factors. The number of times an individual is exposed to a brand’s message can be unpredictable unless the message is consistently placed where consumers can see it. The majority of Facebook page posts disappear from within […]
Anyone that has any type of online business needs to carefully consider the way they do online marketing. Many businesses choose to use search engine optimization (SEO) to drive traffic to their website, while other businesses choose to mainly use social media to drive traffic. Social media includes Facebook, Twitter, Pinterest, etc. When a person […]
Along with other tools in the social media world, a lot of emphasis is put on how many followers hook onto a Twitter account and its related messaging. The follower count is the one metric that provides an obvious measurement of the awareness of the Twitter account and its posts. Not surprisingly, this status then […]
Now that Facebook actually has to make a reasonable attempt at being a profitable company to shareholders rather than just living off of private investment, it was inevitable that Facebook would eventually begin steps to monetize its Internet product and attraction. However, the way CEO Zuckerberg and company are going about the issue is really […]
by Kittie Walker Search Engine Optimization (SEO) is dead, social media is the new SEO! You read these or variations on them from many marketing and social media experts. Many are just using them as headline bait to get you to click-through to their content. Unfortunately, some are misguided enough to believe their own hype. […]
A focus group is a method used in the context of a marketing strategy where a group of individuals are offered a certain scenario and provide their opinions, beliefs and perceptions to reveal their attitudes concerning a concept, product, advertisement, service, idea, or a type of packaging. Typically, a group is invited to participate based […]
If you think that developing a strategic marketing plan is something only corporations need to do, think again. Big or small, you need one! It will help you better understand your business, your customers and your strategy for success. Many business owners think that “marketing” just means advertising, PR or promotion. But marketing and a […]
