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		<title>marketing: old school vs new school</title>
		<link>http://bowden2bowden.co/2013/05/24/marketing-old-school-vs-new-school/</link>
		<comments>http://bowden2bowden.co/2013/05/24/marketing-old-school-vs-new-school/#comments</comments>
		<pubDate>Fri, 24 May 2013 13:10:59 +0000</pubDate>
		<dc:creator>bowden2bowden</dc:creator>
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		<guid isPermaLink="false">http://bowden2bowden.co/?p=2063</guid>
		<description><![CDATA[Successful marketing strategies have changed a great deal in the past few years. In fact, many of today’s marketing professionals are lacking in critical marketing skills. Let’s face it, marketing has changed. It’s important to keep up with those changes. Press Releases and Standard Pitches Won’t Cut It Public Relations 101 used to cover the [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bowden2bowden.co&#038;blog=32432594&#038;post=2063&#038;subd=bowden2bowden&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>blogging for business</title>
		<link>http://bowden2bowden.co/2013/05/22/blogging-for-business/</link>
		<comments>http://bowden2bowden.co/2013/05/22/blogging-for-business/#comments</comments>
		<pubDate>Wed, 22 May 2013 13:10:31 +0000</pubDate>
		<dc:creator>bowden2bowden</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
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		<category><![CDATA[native advertising]]></category>
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		<category><![CDATA[blog]]></category>
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		<category><![CDATA[customer - centric]]></category>
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		<guid isPermaLink="false">http://bowden2bowden.co/?p=2061</guid>
		<description><![CDATA[Blogging is a general term used for both personal and business content publishing. Though these days almost everyone has a blog, very few bloggers have actually succeeded to have a loyal subscriber base. Blogging is a good tool for any business who wants to reach out to the global audience. Here is a step by [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bowden2bowden.co&#038;blog=32432594&#038;post=2061&#038;subd=bowden2bowden&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>managing feedback</title>
		<link>http://bowden2bowden.co/2013/05/20/managing-feedback/</link>
		<comments>http://bowden2bowden.co/2013/05/20/managing-feedback/#comments</comments>
		<pubDate>Mon, 20 May 2013 13:10:04 +0000</pubDate>
		<dc:creator>bowden2bowden</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[client focus]]></category>
		<category><![CDATA[customer - centric]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[return on engagement]]></category>

		<guid isPermaLink="false">http://bowden2bowden.co/?p=2059</guid>
		<description><![CDATA[Successful business owners understand the importance of customer feedback. It is, by far, the best way to discover what the customer wants and needs. This knowledge allows the business owner to more easily customize the service or product to better satisfy each and every customer. Happy customers usually discuss their experience with friends and family, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bowden2bowden.co&#038;blog=32432594&#038;post=2059&#038;subd=bowden2bowden&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>merge online and offline marketing efforts</title>
		<link>http://bowden2bowden.co/2013/05/17/merge-online-and-offline-marketing-efforts/</link>
		<comments>http://bowden2bowden.co/2013/05/17/merge-online-and-offline-marketing-efforts/#comments</comments>
		<pubDate>Fri, 17 May 2013 13:10:22 +0000</pubDate>
		<dc:creator>bowden2bowden</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[media]]></category>
		<category><![CDATA[bowden2bowden]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital marketing]]></category>
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		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://bowden2bowden.co/?p=2041</guid>
		<description><![CDATA[Business owners now have more choices than ever in how they present themselves and reach customers. If you are selling items online, for example, your marketing strategy might very well include a way to appeal to customers worldwide. Most businesses will be targeting customers within one country or even one specific area. One thing is [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bowden2bowden.co&#038;blog=32432594&#038;post=2041&#038;subd=bowden2bowden&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>trends of success in modern b2b marketing</title>
		<link>http://bowden2bowden.co/2013/05/15/trends-of-success-in-modern-b2b-marketing/</link>
		<comments>http://bowden2bowden.co/2013/05/15/trends-of-success-in-modern-b2b-marketing/#comments</comments>
		<pubDate>Wed, 15 May 2013 13:10:57 +0000</pubDate>
		<dc:creator>bowden2bowden</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[marketing & branding]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[bowden2bowden]]></category>
		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://bowden2bowden.co/?p=2038</guid>
		<description><![CDATA[Business to business marketing, or B2B, can seem like just an extension of regular marketing. The same principles of marketing should apply. The only difference is the type of product being sold supports a business selling its wares to consumers, and the business client is probably more savvy about what&#8217;s involved so the selling requires [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bowden2bowden.co&#038;blog=32432594&#038;post=2038&#038;subd=bowden2bowden&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>key kpi&#8217;s to measure about your content marketing</title>
		<link>http://bowden2bowden.co/2013/05/13/key-kpis-to-measure-about-your-content-marketing/</link>
		<comments>http://bowden2bowden.co/2013/05/13/key-kpis-to-measure-about-your-content-marketing/#comments</comments>
		<pubDate>Mon, 13 May 2013 13:10:24 +0000</pubDate>
		<dc:creator>bowden2bowden</dc:creator>
				<category><![CDATA[analytics]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing & branding]]></category>
		<category><![CDATA[bowden2bowden]]></category>
		<category><![CDATA[click thru]]></category>
		<category><![CDATA[heat maps]]></category>
		<category><![CDATA[key performance indicators]]></category>
		<category><![CDATA[kpi]]></category>
		<category><![CDATA[kpi's]]></category>
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		<category><![CDATA[measurement]]></category>
		<category><![CDATA[page view]]></category>
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		<guid isPermaLink="false">http://bowden2bowden.co/?p=2021</guid>
		<description><![CDATA[With the state of the Internet today, and the importance of digital marketing therein, key performance indicators (KPI) have taken on a greater value than ever before. Whether you&#8217;re a small business or an established brand, having a solid knowledge of KPIs is essential. Finding the right metrics by which to measure your KPI is [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bowden2bowden.co&#038;blog=32432594&#038;post=2021&#038;subd=bowden2bowden&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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		<title>google+ is growing its influence</title>
		<link>http://bowden2bowden.co/2013/05/10/google-is-growing-its-influence/</link>
		<comments>http://bowden2bowden.co/2013/05/10/google-is-growing-its-influence/#comments</comments>
		<pubDate>Fri, 10 May 2013 13:10:50 +0000</pubDate>
		<dc:creator>bowden2bowden</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Google+]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[influence]]></category>
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		<category><![CDATA[social media marketing]]></category>
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		<guid isPermaLink="false">http://bowden2bowden.co/?p=2016</guid>
		<description><![CDATA[Social networking sites may be the most popular Internet trend of the last five years. Almost everyone uses some form of social networking, be it Facebook, Google+, Twitter, or YouTube. Although social media sites were once considered trendy, it has become clear that these sites are more than just a passing trend. Social media sites [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bowden2bowden.co&#038;blog=32432594&#038;post=2016&#038;subd=bowden2bowden&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>your objective better content, not higher rankings!</title>
		<link>http://bowden2bowden.co/2013/05/08/your-objective-better-content-not-higher-rankings/</link>
		<comments>http://bowden2bowden.co/2013/05/08/your-objective-better-content-not-higher-rankings/#comments</comments>
		<pubDate>Wed, 08 May 2013 13:10:04 +0000</pubDate>
		<dc:creator>bowden2bowden</dc:creator>
				<category><![CDATA[content marketing]]></category>
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		<category><![CDATA[relevant content]]></category>
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		<guid isPermaLink="false">http://bowden2bowden.co/?p=1986</guid>
		<description><![CDATA[So you want a website that informs your customers and empowers them to feel good about the company that’s serving their needs. You likely also want a lot of traffic coming your way. There used to be the myth that a successful online business needed to primarily concern itself with optimizing a search engine ranking [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bowden2bowden.co&#038;blog=32432594&#038;post=1986&#038;subd=bowden2bowden&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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