Measure the Numbers that Matter Social media is one of the most powerful tools in a marketer’s tool belt. You can reach more people, engage them, and drive them towards your content than you can with any other advertising method. However, the effects of social media can be a bit more difficult to judge. You […]
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There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being met with the applause and admiration of “friends.” Other forms of social media, too, allow for an inflated sense of self […]
Advertising is a major industry, and for good reason. Businesses cannot flourish if no one ever hears about them. They must get their name under the nose of every consumer, making their business name a household name. As a business owner, you know that this comes at a tremendous price. It’s easy to blow your […]
Today in the U.S. we celebrate Thanksgiving; a national holiday where we give thanks for the many blessings we enjoy (at bowden2bowden we truly feel like the most blessed team on earth). Traditionally this is a day where families come together to eat a Thanksgiving turkey feast, and then we watch football until we pass […]
When it comes to new media marketing, the recent buzz tends to be how well you do on social rankings – as in how many followers you have on Twitter and how many “likes” you have on Facebook. Social scoring is the equivalent of a celebrity endorsement, but is this the wrong approach to marketing? Social scoring […]
by Kittie Walker Search Engine Optimization (SEO) is dead, social media is the new SEO! You read these or variations on them from many marketing and social media experts. Many are just using them as headline bait to get you to click-through to their content. Unfortunately, some are misguided enough to believe their own hype. […]
