Millions of businesses are using social media. However, only a select few are using it progressively; only some understand that we are facing a Consumer Revolution – where the consumer has the power and ability to shape your brand. From what I’ve seen, the progressive companies are harnessing and sharing power with the consumer by […]
Category Archives: communications
The beginning of each year offers an opportunity to reflect on the current trends shaping each industry, inviting plenty of speculation about the forces that will influence our work in the coming year. The field of public relations is no exception. As 2013 begins, consider the following predictions on what factors will shape our work […]
Once upon a time consumers identified with brands and were less willing to take a chance on a similar – or identical – product from a new brand. It was once almost impossible to convince a loyal Buick owner to give a Toyota car a chance, even with a substantially lower sticker price. These days, […]
