Successful marketing strategies have changed a great deal in the past few years. In fact, many of today’s marketing professionals are lacking in critical marketing skills. Let’s face it, marketing has changed. It’s important to keep up with those changes. Press Releases and Standard Pitches Won’t Cut It Public Relations 101 used to cover the […]
Category Archives: public relations
Successful business owners understand the importance of customer feedback. It is, by far, the best way to discover what the customer wants and needs. This knowledge allows the business owner to more easily customize the service or product to better satisfy each and every customer. Happy customers usually discuss their experience with friends and family, […]
If you’re like most marketing professionals, you’ve probably got a lot of irons in the fire. It may be tempting to attempt to automate as many marketing aspects as you can, but should you? Of course, you can’t do it all, but some marketing strategies require more attention than others. Social media is one of […]
Success in social media is as simple as engaging your followers. However, engaging a follower isn’t as easy as it appears. Nevertheless, through using these quick and easy strategies, you can optimize your tweets and boost the engagement of your followers, resulting in reports that are more advantageous to your company. Schedule Your Tweets Research […]
While the old saying says there’s no such thing as bad publicity, anyone that has to take control of a social media crisis knows that’s simply not the case. Knowing how to deal with these types of situations has become increasingly important as social media becomes a permanent fixture in our lives. Luckily, adapting to […]
The Internet is a powerful tool. Allowing people to work from home, keep in touch with friends who are far away and shop for the best deals available, the tool that so many people love is also a tricky double-edged sword. In online forums and social networking communities, information can spread rapidly and soon travel […]
Millions of businesses are using social media. However, only a select few are using it progressively; only some understand that we are facing a Consumer Revolution – where the consumer has the power and ability to shape your brand. From what I’ve seen, the progressive companies are harnessing and sharing power with the consumer by […]
Most consumers today go for bargains over brands. Despite the beating that branding has taken recently, however, it should still be a top priority of your marketing efforts. The goal is get consumers to relate your brand to your specific service or product. In other words, you want to establish some type of brand loyalty. […]
Marketing professionals are in a unique position. In the midst of a massive shift towards social media campaigns and new technologies, experienced marketers are faced with the prospect of needing to wise up to the digital reality or ship out. But is this choice actually necessary? And is the new medium truly creating a different […]
