we must work together to end homelessness now

Homelessness has many faces. Some are older people who have fallen between the cracks of medical or political bureaucracy, while others are lost teens thrown out by their families. Sadly, a large number of the homeless are children whose only fault is being born to parents who cannot provide for them the most basic need: […]

turn negative reviews into positive opportunities

It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that can throw you off your game. Don’t let it get to you and don’t simply blow off bad reviews. Instead, […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]

how to build customer loyalty

Customer loyalty is frequently discussed in the business world for good reason; a person who is willing to conduct repeat business with your company is of more value than one who vanishes after a single transaction. For this reason it is important to reward repeat customers and create loyalty to your company. The Importance of […]

patagonia – becoming a responsible company

When it comes to being a responsible company, Patagonia has it on lock. The 2013 Sustainability Leaders report ranks Patagonia number 2 as a leader in integrating sustainability into their business strategy. Patagonia, a leader in outdoor apparel and accessories, started focusing on sustainable products and corporate responsibility back in 1988. Having a problem with no solution […]

brightfarms – fresher, tastier, and better for the environment

If your grocer were to offer you fresher and better tasting produce at fractions of the cost you’d normally pay, would you love the concept? Of course, you would. No American wants to pay more than they have to for fresh tasting, delicious foods. The fact that it’s healthy is an added bonus. BrightFarms not […]

giving back is in our jeans

Levis Strauss is a company that has not only stated their sustainability goals, but has pushed to implement them for years now. Levis Strauss won’t stop until 100% of their products are under their new sustainability efforts of reducing, reusing, and recycling. Creating a New Era of Clothing Paul Dillinger is the Senior Director of Color, […]

sustainability on the menu

In the past decade or so, there has been a major shift in corporate responsibility including organizations’ sustainability efforts. Now, McDonald’s has shifted its efforts in 2014 to start clearly defining their meaning of sustainable beef. They, along with many others in the in the food service industry are focusing on delivering consumers better tasting […]

providing consistent and clear information is the key to being transparent

No matter if you are a private or public organization, making all internal and external stakeholders feel comfortable is vital to your organization’s success. Many leaders, however, feel torn about sharing sensitive information. They worry if they are being too transparent. But being transparent, to an extent, can prove to increase employee morale, their productivity, […]

how to overcome the sustainability divide

According to a study conducted by Gartner in collaboration with TRIRIGA Inc., a Las Vegas IBM company specializing in facility management software, after surveying 130 sustainability professionals, a sustainability chasm was discovered. The name of the study conducted by Gartner and TRIRIGA Inc. is Crossing the Sustainability Chasm: Strategies and Tactics to Achieve Sustainability Goals. This […]

the need for a clear vision for sustainability

The sustainability movement is not a complete failure, but there is a struggle to shift from the safety net of the current paradigm, which is bringing the world down, to a brighter new future that is both sustainable and prosperous. Business leaders worldwide are faced with insurmountable challenges when it comes to bringing sustainability to […]