television and twitter: a new taste of advertising

Since the introduction of the television, movies, shows and advertisements have depicted happy families and groups of friends huddled around a TV set, sharing thoughts and emotions. In the modern era, this same stereotype could be modified to feature teens on their cell phones, texting and tweeting their peers about the happenings in nighttime dramas […]

some companies will have a poor experience with their social media consultants!

There has been a constant barrage of posts bemoaning the proliferation of self-proclaimed social media experts on sites like Twitter and Facebook. According to AdAge, over 181,000 people on Twitter claimed to be a social media consultant, expert, marketer, professional, etc., in their profile. This has led to much hand-wringing and complaining among social media […]

automation, are we doing it wrong?

If you’re like most marketing professionals, you’ve probably got a lot of irons in the fire. It may be tempting to attempt to automate as many marketing aspects as you can, but should you? Of course, you can’t do it all, but some marketing strategies require more attention than others. Social media is one of […]

get your social media right: 3 secret strategies for successful social branding

Social media is a relatively new concept. However, social media has had a profound impact on society and marketing efforts, especially as of late. However, the potential behind this phenomenon remains largely untapped as many brands don’t fully understand the medium. The first thing marketers need to realize is that social media isn’t really media. […]

is social media breeding narcissism?

There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being met with the applause and admiration of “friends.” Other forms of social media, too, allow for an inflated sense of self […]

engage and grow your twitter following…

Success in social media is as simple as engaging your followers. However, engaging a follower isn’t as easy as it appears.  Nevertheless, through using these quick and easy strategies, you can optimize your tweets and boost the engagement of your followers, resulting in reports that are more advantageous to your company. Schedule Your Tweets Research […]

who’s on social?

The face of social media has changed drastically since Friendster in 2002 and the social  giant Facebook, burst onto the scene in 2004. The number and type of social media sites available has grown exponentially. Facebook and Twitter tend to dominate the social networking scene, while sites like Pinterest, Instagram and Tumblr facilitate content sharing among social […]

got the social blues?

When Facebook first opened its shares to the public, there was a widespread belief that Facebook had done what companies like MySpace and Friendster couldn’t: it cemented itself as a social media giant that would stand the test of time. Unfortunately, as Facebook’s shares plummeted, it has become increasingly clear that Facebook is just another […]

do we really like social media?

We Wish You A Very Merry Christmas… Social media is very powerful when you use it correctly. You can easily gain followers, customers and a lot of coverage. At the same time, many people are getting tired of certain marketing practices. Some of these practices are very common, and users are fighting back by refusing […]