my list ☞ 5 ladies that speak to me

List, list, list are always flowing and are a popularity contests. We do see the same people over and over, but there is a reason. Many are doing the work that inspires the masses, they are keeping in-touch with the current and they are themselves. I have taken a bit of a sabbatical from my […]

turn negative reviews into positive opportunities

It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that can throw you off your game. Don’t let it get to you and don’t simply blow off bad reviews. Instead, […]

the multi-author blog issue: is it the right choice for your site?

  There are many different factors that make a blog successful, but one of the most important factors in having a blog that’s engaging, readable, and successful is its content. However, it’s not enough to simply fill your blog with content that interests you, but it’s also vital that you post content that keeps current […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]

has facebook lost its charm for businesses?

In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with its recent algorithm that essentially rewards higher quality content on business pages. While that is perfectly reasonable among bigger businesses that can afford a team […]

the disillusion and disengagement of social media

On an average day, most people dedicate a few hours towards managing their social media accounts; catching up with friends on Facebook, responding to tweets on Twitter, or searching for new recipe ideas on Pinterest are a normal part of many people’s lives. Even businesses dedicate time and resources into managing these accounts and addressing […]

what is the real impact of social media activism

  With the creation of top-named social media networks, like Facebook, Twitter, and YouTube, a new wave of social media activist campaign strategies have emerged. With over one million links on Facebook being shared every 20 minutes, and 190 million Tweets posted each day, it is easy to see why activists have turned to social […]

getting used to twitter’s new design and platform changes

If you’re still trying to get used to Twitter’s new platform, you’re not the only one. Many users are lost in the mix of things, but that will change as you get used to the new design. Ironically, it seems that Twitter’s new platform bares a slight resemblance to its rival’s platform – Facebook. It’s […]

is social media a disease waiting to die

This year, a popular topic has been the decline of social media networks such as Facebook, MySpace, and Twitter. Much due to the study of Princeton researchers “Epidemiological Modeling of Online Social Network Dynamics” study, in which they state, “Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out”. From […]

to share or not to share

  If you’re a small-to-medium business owner who is teetering on the brink jumping into the social media pool but aren’t quite convinced it’s worth a dip, you should know that your competition has probably already taken the plunge. Social media marketing is one of most effective tools available to business owners and managers. However, […]

first impressions are everything: a marketers new roi

ROI is a powerful term known to many as the Return on Investment. However, a powerful marketing strategy will focus on other non-monetary returns, such as the ROI – Return on Impressions and the ROE – Return on Engagement. These two have important soft metrics that you can’t ignore because they can help enhance the […]