Success in social media is as simple as engaging your followers. However, engaging a follower isn’t as easy as it appears. Nevertheless, through using these quick and easy strategies, you can optimize your tweets and boost the engagement of your followers, resulting in reports that are more advantageous to your company. Schedule Your Tweets Research […]
Category Archives: new media
Anyone that has any type of online business needs to carefully consider the way they do online marketing. Many businesses choose to use search engine optimization (SEO) to drive traffic to their website, while other businesses choose to mainly use social media to drive traffic. Social media includes Facebook, Twitter, Pinterest, etc. When a person […]
The face of social media has changed drastically since Friendster in 2002 and the social giant Facebook, burst onto the scene in 2004. The number and type of social media sites available has grown exponentially. Facebook and Twitter tend to dominate the social networking scene, while sites like Pinterest, Instagram and Tumblr facilitate content sharing among social […]
Rich media and tablets go together like Lucy and Ricky Ricardo on “I Love Lucy.” The “I Love Lucy” characters connected with and amused generations of fans with witty humor and embracing the technology of the time. By using the innovative and fun new media technology, tablet marketers and website developers can truly create an […]
Technology has changed daily life in a drastic manner. Our lifestyles and our communication methods have changed. The way we read books has also changed. Everything and everyone has gone “virtual”. All the latest and greatest digital innovations are now bridging the gap between our online and offline lives. Consumer experiences can now be personally […]
Marketing often talks about brand development as a critical step in moving a company beyond a specific product or service and making it a solution to a need in consumers’ minds. However, the actual process of brand development itself isn’t always clear. Many small businesses learn it the hard way, stumbling through advertising, then creating […]
Content marketers design campaigns with the hope that someone online will pick it up, that the content will go viral and explode across the Internet. That focus on high quality, relevant content produces dynamite marketing material. Effective content goes a step further, converting consumers into participants actively seeking out information about the company’s brand, putting […]
Good content marketing never trades relevance for flash, but consumers experiencing a dynamite marketing mix expect an immediate payoff for the time they’ve invested in learning about the company’s product. Consumers who’ve had their interest sparked by following a paid advertisement to the company website wish to have their action rewarded with an attractive and clever […]
