“a conversation” with DJ Thistle, Daniel Hebert & Gerry Michaels

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

what’s the right metric?

The Return on Investment (ROI) and Key Performance Indicators (KPI) are both strong metrics an organization can use to measure how successful they are in obtaining their goals and objectives. They are useful tools to help organizations analyze their efforts, both financially and non-financially. A key question has been, is there a right or wrong […]

vanity and social media – the digital ego boost

Years ago, in order to reach out to a friend or colleague, you would call them, email them, walk over to their cubical, or even send a text message. Now, we reach out via social media networks. To add to that, we ensure that everyone knows how wonderful we are doing, even if at times, […]

marketing to young adults by delivering value via mobile technology

Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize that the way to connect to them is by using interesting and value added content, contributing to the greater good, and being aware […]

increase your social engagement

In order for your company to truly embrace social media, you must take advantage of as many social networks as possible that fall within your audience’s reach. A mistake companies often make is focusing on one particular social channel at a time, causing them to miss opportunities to promote and engage across multiple channels. Once […]

providing consistent and clear information is the key to being transparent

No matter if you are a private or public organization, making all internal and external stakeholders feel comfortable is vital to your organization’s success. Many leaders, however, feel torn about sharing sensitive information. They worry if they are being too transparent. But being transparent, to an extent, can prove to increase employee morale, their productivity, […]

why social media is a requirement for 2014 and how small businesses can effectively use it.

I know you have heard this time and again  - “social media is here to stay”. In some form or another, it is. Social Media 2006 is far different from the Social Media of 2014 and businesses of all sizes are taking notice. Social media has allowed us to stay connected with friends and relatives […]

the impact of net neutrality

Net neutrality, also known as Internet neutrality and Network Neutrality, is the belief that all governments and Internet service providers (ISP’s) should treat all persons and entities equally on the Internet. To put it simply, Net Neutrality allows for an “open Internet.” This principal and commonly shared belief among Internet users world-wide concludes that ISP’s and governments […]

what is awesome content and why do you need it?

Awesome content is quality content that adds value to readers. There are many ways that content is capable of adding value, but it all depends upon the particular message that you’re trying to send to your brand’s audience, and also depends upon the tone that you would like to send your message in. Why do you need […]

spend more time on the digital real estate you own!

If you’ve spent any time on Facebook in the past several weeks, you’ve probably run across one or two of the following observations, laments or even diatribes: Facebook reach is plummeting … Looks like small businesses are going to have to pay if they want their posts seen on Facebook … Looks like I’m going […]