There has been a constant barrage of posts bemoaning the proliferation of self-proclaimed social media experts on sites like Twitter and Facebook. According to AdAge, over 181,000 people on Twitter claimed to be a social media consultant, expert, marketer, professional, etc., in their profile. This has led to much hand-wringing and complaining among social media […]
Category Archives: networking
There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being met with the applause and admiration of “friends.” Other forms of social media, too, allow for an inflated sense of self […]
We Wish You A Very Merry Christmas… Social media is very powerful when you use it correctly. You can easily gain followers, customers and a lot of coverage. At the same time, many people are getting tired of certain marketing practices. Some of these practices are very common, and users are fighting back by refusing […]
Non-profit organizations such as charities and community service organizations have a lot to gain from social media in the same way that for-profit business does. The format can increase the public’s awareness of an organization’s goals and activities very quickly, and it also has the potential for very inexpensive but wide-reaching marketing for financial support. […]
If you’re a small business owner who is new to online marketing, you may be finding it difficult to navigate all of the options available to you. Although Internet marketing is still an evolving concept, you might be surprised to learn that many online marketing tactics actually take their cues from traditional marketing tactics. If […]
When it comes to new media marketing, the recent buzz tends to be how well you do on social rankings – as in how many followers you have on Twitter and how many “likes” you have on Facebook. Social scoring is the equivalent of a celebrity endorsement, but is this the wrong approach to marketing? Social scoring […]
Being genuine is not something you should try to simulate, but rather it is about being yourself and showing others the real you. We often take on many roles in a variety of situations for a number of reasons. If you were to meet someone at a conference, you will probably perceive him or her […]
Whenever you are placed in front of a potential customer, you have to remember that you are not just selling them a product or service, but you are also selling them yourself. Customers will often feel a sense of comfort and trust when they feel comfortable with you and what you have to offer them. […]
