selfies – the rise of our narcissistic behavior

Facebook and MySpace have coerced us to posting our profile picture in the beginning of the social media profile era. Most of us were not ready to share our personal photo with the world, lest known start showing ourselves on a daily basis. Nonetheless, we all have given in and posted our profile picture so […]

traffic jam on the information superhighway

The information Superhighway may need to add a few more lanes if it hopes to accommodate the growing traffic that short form videos are bringing to the mix. Indeed, with the popularity of Facebook owned Instagram, and Twitter’s Vine application growing exponentially, many industry experts are starting to worry that the prevailing signs that will […]

is social media breeding narcissism?

There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being met with the applause and admiration of “friends.” Other forms of social media, too, allow for an inflated sense of self […]

who’s on social?

The face of social media has changed drastically since Friendster in 2002 and the social  giant Facebook, burst onto the scene in 2004. The number and type of social media sites available has grown exponentially. Facebook and Twitter tend to dominate the social networking scene, while sites like Pinterest, Instagram and Tumblr facilitate content sharing among social […]

got the social blues?

When Facebook first opened its shares to the public, there was a widespread belief that Facebook had done what companies like MySpace and Friendster couldn’t: it cemented itself as a social media giant that would stand the test of time. Unfortunately, as Facebook’s shares plummeted, it has become increasingly clear that Facebook is just another […]

social media is public education of a company brand

Too often these days companies throw lots of effort and money into social media campaigns, expecting the same sort of results a business would get from traditional advertising and marketing. Then, when things don’t work out as expected, it becomes a big embarrassment and frustration as well as a complete abdication of any use of […]

brand building through the lens…

  The Internet is an extremely visual medium, and it is becoming more imperative than ever to utilize images to enhance the quality of your branding efforts. Social media sites such as Pinterest and Instagram are completely built around the concept of letting users share images, and they are quickly becoming two of the largest […]

a picture is worth a thousand words!

The photo sharing site Instagram should be included in your social media strategy. If it is not, you are losing an opportunity from a rapidly expanding communication channel that consumers and brands are flocking to. Instagram grew from 5 million users to more than 30 million since launching in October 2010. With more than 1 […]