Through marketing, all things are possible, or so marketing professionals would like you to believe. Despite the connections to advertising and sales, marketing is really the science of communicating ideas in order to convince others of a product’s value. In essence, promoting a product is less about the merits of an idea and more about […]
Category Archives: new media
Since the introduction of the television, movies, shows and advertisements have depicted happy families and groups of friends huddled around a TV set, sharing thoughts and emotions. In the modern era, this same stereotype could be modified to feature teens on their cell phones, texting and tweeting their peers about the happenings in nighttime dramas […]
A decade ago, with the launch of Friendster, Myspace and social networking in its earliest forms, few Americans could predict the trends soon to follow. New opportunities have overtaken the old and each day new technological advancements are introduced and new hot websites make their ways to the top of the Google rankings. The overall […]
Successful marketing strategies have changed a great deal in the past few years. In fact, many of today’s marketing professionals are lacking in critical marketing skills. Let’s face it, marketing has changed. It’s important to keep up with those changes. Press Releases and Standard Pitches Won’t Cut It Public Relations 101 used to cover the […]
Blogging is a general term used for both personal and business content publishing. Though these days almost everyone has a blog, very few bloggers have actually succeeded to have a loyal subscriber base. Blogging is a good tool for any business who wants to reach out to the global audience. Here is a step by […]
Social networking sites may be the most popular Internet trend of the last five years. Almost everyone uses some form of social networking, be it Facebook, Google+, Twitter, or YouTube. Although social media sites were once considered trendy, it has become clear that these sites are more than just a passing trend. Social media sites […]
There has been a constant barrage of posts bemoaning the proliferation of self-proclaimed social media experts on sites like Twitter and Facebook. According to AdAge, over 181,000 people on Twitter claimed to be a social media consultant, expert, marketer, professional, etc., in their profile. This has led to much hand-wringing and complaining among social media […]
If you’re like most marketing professionals, you’ve probably got a lot of irons in the fire. It may be tempting to attempt to automate as many marketing aspects as you can, but should you? Of course, you can’t do it all, but some marketing strategies require more attention than others. Social media is one of […]
Social media is a relatively new concept. However, social media has had a profound impact on society and marketing efforts, especially as of late. However, the potential behind this phenomenon remains largely untapped as many brands don’t fully understand the medium. The first thing marketers need to realize is that social media isn’t really media. […]
