is social media a disease waiting to die

This year, a popular topic has been the decline of social media networks such as Facebook, MySpace, and Twitter. Much due to the study of Princeton researchers “Epidemiological Modeling of Online Social Network Dynamics” study, in which they state, “Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out”. From […]

merry christmas

Thank you for being part of the community in 2013, your presences brings us joy each and every day! randy bowden -  t | g+ | in | f (image:123RF) The post “merry christmas” appeared first on bowden2bowden blog.

“a conversation” with Joe Pulizzi

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

build your brand and increase engagement by thinking “community”

When marketers solely focus on the delivery of content, they lose sight of the importance of connecting with people – their audience. You know the old saying, “you can talk the talk, but can you walk the talk.” That old saying sort of applies with building a brand community through engagement. If you have the best information […]

define your brand as a selfless leader and not a self-promoter

There is a difference between marketing your brand and living your personal brand. There seems to be some confusion when it comes to personal brand development due to the popularity and dependence of social media for brand promotion. The true meaning of personal brand development has somehow lost its value. While social media is one of the […]

how to use your business brand to build value with your customers

Your company brand is one of the most vital features of your business and can literally make or break your company. Take a look at Kraft’s recent acquisition of Cadbury for $9.5 billion dollars. This hefty price tag had nothing to do with the market value of the factories, inventory or secret recipes. It had […]

globalization and the impact of culture on brands

Building a brand and marketing across borders requires some preliminary market research. Small to mid-size businesses who do not have a large research staff on hand must still  be conscious of cultural differences and tweak their product branding and advertising accordingly in order to penetrate the market successfully. Language barriers can be avoided quite readily by […]

lifecycle marketing: understanding the value of your existing customers

As you hit the Internet looking for the greatest way to find more customers, it’s kind of easy to forget about the one you already have. That’s the thing with marketing; 95 percent of the stuff about marketing deals with getting new customers rather than keeping the ones a business has already gained. Lifecycle marketing […]

some companies will have a poor experience with their social media consultants!

There has been a constant barrage of posts bemoaning the proliferation of self-proclaimed social media experts on sites like Twitter and Facebook. According to AdAge, over 181,000 people on Twitter claimed to be a social media consultant, expert, marketer, professional, etc., in their profile. This has led to much hand-wringing and complaining among social media […]

is social media breeding narcissism?

There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being met with the applause and admiration of “friends.” Other forms of social media, too, allow for an inflated sense of self […]