trends that redefine competition

  Established brick and mortar business CEOs are entering uncharted waters with the digital marketing age and must decide how to approach the challenges involved. There are significant trends that redefine competition that CEOs must recognize and respond to quickly in order to stay relevant not only to potential customers and clients, but to business […]

how to build customer loyalty

Customer loyalty is frequently discussed in the business world for good reason; a person who is willing to conduct repeat business with your company is of more value than one who vanishes after a single transaction. For this reason it is important to reward repeat customers and create loyalty to your company. The Importance of […]

how to entice the generation y group to spread your company brand

The generation Y group, often referred to as the millennials, are quickly becoming the targeted group for marketing for businesses throughout the world. This selective targeting may be caused by the fact that the generation Y group is responsible for more than $600 billion in sales every year, or the fact that their numbers are […]

powering florida and empowering florida’s natural habitats

  We need electricity in our homes, businesses, and society in general. Unfortunately, electric utility companies are among the worst companies for our planet. Gulf Power Company is an electric company provider in Northwest, Florida services 439,793 customers in 71 towns and communities in a 7,550 square mile radius. In Newsweek’s Green Rankings 2012: U.S. […]

the rise and fall of brands

Many companies strive to have their brand as a household name, not realizing what that means. Do you say, pass me a bandage or pass me a Band-Aid? Do you reach for a tissue or a Kleenex? Do you search for information on a restaurant or do you Google for the information? While at work, […]

eco driving

Coca-Cola is a global beverage industry leader who takes saving the planet seriously. From their agricultural awareness, to beverage production, and new fleet emission reduction methods, consumers are recognizing them, every step of the way. As a part of their 2020 Sustainability Commitments, Coca-Cola’s “Me, We, World” framework includes climate protection where they plan to […]

make ‘sustainability’ meaningful!

Sustainability is a word growing in popularity. Businesses and households across the world frequently use this word. However, what is the basis behind this word? Does it hold actual substance and is its meaning the same across all avenues? To many, “sustainability” is simply a buzzword used to gain recognition as a concerned leading organization […]

expand your brand’s influence with customer engagement

Many social media experts push how content marketing and social media networks influence an organization’s brand. A business will place great content, such as a blog post, with a call to action. But, what happens when a potential customer does land on your website? If they like what they see, they may have a few […]

create targeted profiles

Every great marketing plan involves knowing who your customer is and how to target them. To achieve this, creating a customer profile is essential. A customer profile helps you identify who your customers are as well as their needs and desires. You are able to determine why a customer would buy your products and services. It breaks […]

giving back is in our jeans

Levis Strauss is a company that has not only stated their sustainability goals, but has pushed to implement them for years now. Levis Strauss won’t stop until 100% of their products are under their new sustainability efforts of reducing, reusing, and recycling. Creating a New Era of Clothing Paul Dillinger is the Senior Director of Color, […]

single-author corporate blogs vs. multi-author corporate blogs

There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a success, you know that the single author is behind that success. If the blog is a total failure, then […]