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Category Archives: logo

get the basics behind your logo

02/14/2013 · by bowden2bowden | in advertising, creative, design, logo, marketing & branding, specialty advertising (swag) | tagged b2b, b2c, bowden2bowden, brand assessment, branding, creative, graphic design, logo, marketing, personal branding, strategies and plans | 2 Comments

Starting a business can be a daunting prospect full of tough decisions and new challenges. Choosing a logo may seem like simple, superficial task, but in reality, branding is one of the most important keys to success for a new business. As you begin to develop your logo, be sure to take time and think […]

4 steps to put brand in your marketing

01/31/2013 · by bowden2bowden | in advertising, brand audit, logo, marketing & branding, new media, public relations, sales, specialty advertising (swag), strategy | tagged advertising, b2b, b2c, bowden2bowden, brand, brand assessment, branding, customer - centric, face2face, influence, loyalty, marketing, marketing plan, new media, public relations, ROI, social media, social media marketing, strategies and plans | 2 Comments

Most consumers today go for bargains over brands. Despite the beating that branding has taken recently, however, it should still be a top priority of your marketing efforts. The goal is get consumers to relate your brand to your specific service or product. In other words, you want to establish some type of brand loyalty. […]

i’m not a graphic artist, but i play one on facebook

10/30/2012 · by bowden2bowden | in advertising, creative, design, invited author, logo, marketing & branding | tagged advertising, branding, creative, design, go creative go, graphic design, logo, mallie hart, marketing, social media marketing, strategies and plans, the media barista | 6 Comments

Content is king. It’s touted loud and long, regularly, on blogs big and small. Better content means more connections. Better content garners greater conversion. Better content heals all wounds. Well, maybe not that last one, but you get my point. We’re regularly blogged to about becoming better bloggers. Yet one part of the content equation […]

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This blog owned by bowden2bowden llc is written and edited by Randy Bowden and an occasional invited author, and does not reflect the views of either employers and/or clients. The views and opinions expressed on this blog are 100% mine and the occasional invited author. I will only endorse products or services that I believe, based on my expertise, are worthy of such endorsement.

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