Making a sales pitch is one of the most important parts of your business happenings. These are going to be the words to which people hold on, and many of these individuals will either be inspired to choose your company or will be turned away by what you say. How can you craft the perfect […]
Category Archives: forecasting
Once upon a time consumers identified with brands and were less willing to take a chance on a similar – or identical – product from a new brand. It was once almost impossible to convince a loyal Buick owner to give a Toyota car a chance, even with a substantially lower sticker price. These days, […]
I am sure you are hounded by lots of well-meaning marketing experts who want to help you. However, very few of them get the big picture and therefore the results generally do not meet expectation. Marketing success doesn’t come from dabbling in random ideas and there is no formula or magic potion. Success comes from taking […]
A focus group is a method used in the context of a marketing strategy where a group of individuals are offered a certain scenario and provide their opinions, beliefs and perceptions to reveal their attitudes concerning a concept, product, advertisement, service, idea, or a type of packaging. Typically, a group is invited to participate based […]
If you think that developing a strategic marketing plan is something only corporations need to do, think again. Big or small, you need one! It will help you better understand your business, your customers and your strategy for success. Many business owners think that “marketing” just means advertising, PR or promotion. But marketing and a […]
So you have decided to take your company into the social media stratosphere. You are going to write a Blog, create a Facebook page, and start a Twitter following. I have a question for you, have you included monitoring or taken a look at Google to search what is already the buzz about your company? […]
Social media for your business allows you to connect to your target market in real-time. You can focus on the now and the next. In today’s digital world decisions move faster than ever. Today success or not could be just a few tweets or posts away! What’s your strategy for the next quarter or through […]
A place of comfort and warmth are the first things that usually come to mind when one thinks of a fireplace. For me, and possibly you, there is so much more that rushes to my mind when I think of the hypnotic blaze of fire. Running back to my early childhood I have pleasant memories […]
