Marketing often talks about brand development as a critical step in moving a company beyond a specific product or service and making it a solution to a need in consumers’ minds. However, the actual process of brand development itself isn’t always clear. Many small businesses learn it the hard way, stumbling through advertising, then creating […]
Category Archives: design
Starting a business can be a daunting prospect full of tough decisions and new challenges. Choosing a logo may seem like simple, superficial task, but in reality, branding is one of the most important keys to success for a new business. As you begin to develop your logo, be sure to take time and think […]
Happy New Year! Online advertising is on the move. That is to say that the future of online advertising is decidedly mobile. The number of desktop web surfers is dropping. Today’s typical Internet user is connected via tablet or smart phone. Advertisers and marketing campaigns need to flex with the times in order to maintain […]
Given the wide proliferation of smartphones with Internet capability as well as tablets capable of similar, it’s no surprise that consumers are becoming increasing reliant on mobile tools to find what they are looking for. Whether it be a restaurant, a location, store, or a service, mobile devices are now dictating and directing a large […]
Content is king. It’s touted loud and long, regularly, on blogs big and small. Better content means more connections. Better content garners greater conversion. Better content heals all wounds. Well, maybe not that last one, but you get my point. We’re regularly blogged to about becoming better bloggers. Yet one part of the content equation […]
