the squeeze of the marketing dollar

Sales and marketing tactics are the primary instrument for businesses to generate revenue. With that said, during the times, technology has definitely changed, allowing for new methods of marketing. There are now hundreds of applications and social media platforms benefiting greatly from this. This is now the area of digital or content marketing. So, do […]

getting your 2014 marketing budget ready for action

As the end of the year draws near, it’s time to not only prepare your marketing budget for 2014, but to also reflect on your achievements and challenges faced in 2013. Are you ready for 2014? Strategically planning your 2014 marketing budget is critical if you want to achieve marketing goals such as leads, opportunities […]

what were you thinking, it’s just a brand

Once upon a time consumers identified with brands and were less willing to take a chance on a similar – or identical – product from a new brand. It was once almost impossible to convince a loyal Buick owner to give a Toyota car a chance, even with a substantially lower sticker price. These days, […]