how to master your storytelling to create successful content marketing

  Content marketing is a term that is used a lot with online marketing strategies. Everyone one seems to have their own opinion about what type of content works and what does not work. However, one thing is certain, if you can write content that resonates with the consumers, you will find success. Therefore, if […]

trends that redefine competition

  Established brick and mortar business CEOs are entering uncharted waters with the digital marketing age and must decide how to approach the challenges involved. There are significant trends that redefine competition that CEOs must recognize and respond to quickly in order to stay relevant not only to potential customers and clients, but to business […]

recharge before burnout takes away your writing joy

The idea of writing for a living seems like the ideal way to earn a living. You can set your hours to write when the words flow and take a break when you need to recharge. Or so you thought. Clients can be demanding and they want you to turn in the assignments when they […]

my list ☞ 5 ladies that speak to me

List, list, list are always flowing and are a popularity contests. We do see the same people over and over, but there is a reason. Many are doing the work that inspires the masses, they are keeping in-touch with the current and they are themselves. I have taken a bit of a sabbatical from my […]

are you taking a summer vacation from your blog or business?

  One secret to happiness is knowing when to give yourself a break. And now it’s vacation time for me. I’m off! Back in… This doesn’t mean the blog will shut down. During my absence you may keep reading and posting your comments as you please. I just won’t be posting any new entries (or changes […]

the good and bad of ten years of facebook

After 10 years and with more than a billion active users, Facebook has changed social and business dynamics. Individuals interact differently than they did prior to Facebook and businesses have had to adapt their business models to use this social media platform. For every positive there is a negative to countermand the good and bad […]

turn negative reviews into positive opportunities

It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that can throw you off your game. Don’t let it get to you and don’t simply blow off bad reviews. Instead, […]

the multi-author blog issue: is it the right choice for your site?

  There are many different factors that make a blog successful, but one of the most important factors in having a blog that’s engaging, readable, and successful is its content. However, it’s not enough to simply fill your blog with content that interests you, but it’s also vital that you post content that keeps current […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]

has facebook lost its charm for businesses?

In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with its recent algorithm that essentially rewards higher quality content on business pages. While that is perfectly reasonable among bigger businesses that can afford a team […]

your customers shape your business

Starting a business, whether online or in a brick and mortar building can be daunting. First, you have to figure out what is needed and whether you have what it takes to fill that need. Next, you need to put it together. If it’s a service, you need to figure out how to create the […]