Good content marketing has become essential to drawing and keeping visitors to any Web site. Whether you’re selling plumbing supplies, trying to attract customers to your medical practice or drumming up business for your new, vegetarian restaurant, well-conceived content marketing can help you rank well with search engines, establish your reputation as an expert in […]
Category Archives: marketing & branding
Creating a work environment that encourages creativity while still maintaining some sort of order and adherence to company policy isn’t as easy as it sounds. After all, you can’t let one person bend the rules to the breaking point without running the risk of discouraging other employees. How do you encourage “out-of-the-box” thinking without ending […]
This week we aired the 2nd show of our new series titled “marketer2marketer, a conversation” with the intent of engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and […]
By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results. To complicate tactics even further, the bewildering proliferation of social media sites leaves them wondering where to […]
As most bloggers or writers know, it isn’t easy to come up with something new all the time. Thinking of interesting and engaging articles or posts can be time-consuming, especially when nothing of interest has happened in the news or your personal life. Even worse, producing lackluster content can drive away readers rather than encouraging […]
Through marketing, all things are possible, or so marketing professionals would like you to believe. Despite the connections to advertising and sales, marketing is really the science of communicating ideas in order to convince others of a product’s value. In essence, promoting a product is less about the merits of an idea and more about […]
As anyone who has ever watched YouTube can testify, online videos are popular with virtually everyone. Children watch cartoon, teenagers watch music videos and adults watch news clips and interviews. As the internet grows and expands, so does the content available. Now, with Netflix and Hulu streaming to smart TVs and other digital media receivers, […]
So, what exactly is content marketing? Well, first of all, content marketing isn’t new by any means, but the word itself is emerging as a more relied upon form of advertising. Living in a digital era, companies are realizing that consumers are disinterested in the pitching of products with annoying advertising ads, in an attempt […]
In the past, people could post just about any type of blog posts or articles they wanted and get ranked in Google. Getting to the first page of Google was also much easier and took much less work. Now, with Penguin 2.0 things have changed and SEO has gone to the dark side. This is […]
