Influence is a sometimes elusive trait that can have a great impact on how you are perceived in the public eye. A company can have excellent brand recognition, but to have real influence in the marketplace and use it to the best advantage takes a combination of skill, strategy, and a sometimes unconventional approach to […]
Category Archives: corporate relations
After recently attending a few events associated with a market segment bowden2bowden dabbles in often, it gives me some pleasure to sit down and reflect about conversations I have had over the last several years. I like to think of myself as a forward thinker, always looking for the newest and brightest gadget, talent, initiative, […]
We are just getting back in the office after attending an annual conference of the Professional Outdoor Media Association (POMA) of which we are members. We were also invited to be part of the program at this event by leading a couple of sessions on social media. Seems a bit ironic but teaching folks how […]
If you wish to keep your clientele, potential customers and partners well-informed then using a press release to deliver the relevant message is the vehicle. The integration of the Internet has caused businesses to create different strategies to communicate with people, particularly in the use of social media to enhance strong communication. Video, podcast and the […]
Think you have what it takes to oversee the creative image and presentation of a company. When one hears or thinks of the position of Creative Director, advertising agencies and media companies come to mine, but other companies employ them to manage the brand of the organization. Creative Directors are typically treated as part of the […]
Do you have a philosophy that is customer – centric? Do your clients’ needs drive everything you do? Instead of just pushing undifferentiated work through your shop, does your staff take personal responsibility for achieving the clients’ goals? Everyone in the production process – beginning to end, top to bottom – has a vested interest […]
Content, content, content, how much is enough, how much do I need? Are you as content hungry as we all are? Have you ever wondered how much content you should have on your website? It is the driver to get the desired Google ranking that we all are seeking. Is 1 page of content too […]
In business today a paradigm shift is occurring and the current economy has shifted it into overdrive. Small to mid-sized companies are turning to virtual consultants to perform many duties of a full-time marketing department and realizing the benefits at half the costs. The advantages of hiring a virtual consultant go straight to the bottom line […]
