how to make your blog stand out

Blogging started small and snowballed into a massive daily activity. Large, medium and small organizations, and individuals selling something and having something to say, all blog about their products, services or opinions. How to make your blog stand out from all the rest can be done, but it will take hard word and creativity. Pay […]

“a conversation” with Mallie Hart, Dorien Morin-van Dam & Mandy Edwards

Our guest this week, the social SOLUTIONS COLLECTIVE team of Mallie Hart, owner and creator of SSC is also the co-owner of Go Creative Go. Dorien Morin-van Dam, a Founding Member of the SSC team runs More In Media. Mandy Edwards, also a Founding Member of the collective team is the founder of ME Marketing Services. […]

“a conversation” with DJ Thistle, Daniel Hebert & Gerry Michaels

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

single-author corporate blogs vs. multi-author corporate blogs

There are pros and cons to both blog author types, but to answer this question, it’s definitely easier to distinguish the success or failure of a blog when there is one author. If the blog is a success, you know that the single author is behind that success. If the blog is a total failure, then […]

what is awesome content and why do you need it?

Awesome content is quality content that adds value to readers. There are many ways that content is capable of adding value, but it all depends upon the particular message that you’re trying to send to your brand’s audience, and also depends upon the tone that you would like to send your message in. Why do you need […]

the crossroads of content marketing

We all know the old saying, “what goes up, must come down.” But how exactly does this saying relate to content marketing? Right now, content marketing is exploding and is the hottest marketing trend in the marketing world for small, mid-size and large businesses alike, so what in the world are we talking about here? […]

strategic content marketing tips for 2014

As 2013 rapidly begins to come to an end, content marketing is alive and well. And now’s the time to start preparing your content marketing strategy for 2014. Gone are the days of expecting consumers to support a brand with one-way marketing techniques. It is now a necessity for marketers to learn how to hone the craft […]

how to tell a story with your content

Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers. With many marketers now putting their focus on content marketing due to the rise of the Internet and the fact that the consumer holds the power […]

“a conversation” with Ian Cleary

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

how to build a successful content strategy

If you’re a content marketer and a publisher, then you’re already aware of the importance for the creation of new relevant and valuable content from week-to-week. And in order to create this new content, you need a creative and well thought out content strategy. Every content marketer should have a finely-tuned content strategy before moving forward with […]