first impressions are everything: a marketers new roi

ROI is a powerful term known to many as the Return on Investment. However, a powerful marketing strategy will focus on other non-monetary returns, such as the ROI – Return on Impressions and the ROE – Return on Engagement. These two have important soft metrics that you can’t ignore because they can help enhance the […]

facebook tweaks!

When a social media giant such as Facebook announces they are making a few changes to advertising structures, many people became outraged and opposed. In this outrage, they seem to have forgotten that Facebook is a for profit organization. As a business, Facebook needs to make a profit. Facebook has realized that they are in […]

“a conversation” with Rebekah Radice

This week we talk with Rebekah Radice about social media and digital marketing strategy. Rebekah is the founder of Rebekah Radice, LLC and has a history of working with Fortune 500 organizations as well as entrepreneurs, helping each one build winning teams, brands and businesses. She has headed social media campaigns for companies such as […]

expand your brand’s influence with customer engagement

Many social media experts push how content marketing and social media networks influence an organization’s brand. A business will place great content, such as a blog post, with a call to action. But, what happens when a potential customer does land on your website? If they like what they see, they may have a few […]

create targeted profiles

Every great marketing plan involves knowing who your customer is and how to target them. To achieve this, creating a customer profile is essential. A customer profile helps you identify who your customers are as well as their needs and desires. You are able to determine why a customer would buy your products and services. It breaks […]

the role of the marketing agency has changed

Brian Solis coined the term, “Adapt or die.” It’s the notion that brands must adapt to the Consumer Revolution, listen to the consumer, and start having more intelligent conversations (and relationships) with their customers. I buy in to the Consumer Revolution. As a consumer, and as an agency representing brands. But to buy in to […]

keeping the tradition alive

Social media marketing has a lot of commotion that it is the best form of marketing. So much, that it’s making small and medium businesses concerned with their advertising budgets. They have long been pro traditional marketing efforts, especially mom and pop shops. But, social media is affordable and many methods, perceived free. No business […]

6 steps to a solid online brand reputation in 2014 and beyond

Before taking steps to build a solid online brand reputation, let’s start with the five key elements that make up a successful and strong brand reputation. As you already know, your brand is more than your logo and your name. Your brand is the message that you convey to your customers and to your audience. […]

“a conversation” with DJ Thistle, Daniel Hebert & Gerry Michaels

The series marketer2marketer, “a conversation” is a platform for engaging today’s top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books. The show, “a conversation” is a one-on-one/two format […]

marketing to young adults by delivering value via mobile technology

Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize that the way to connect to them is by using interesting and value added content, contributing to the greater good, and being aware […]