how to master your storytelling to create successful content marketing

  Content marketing is a term that is used a lot with online marketing strategies. Everyone one seems to have their own opinion about what type of content works and what does not work. However, one thing is certain, if you can write content that resonates with the consumers, you will find success. Therefore, if […]

the good and bad of ten years of facebook

After 10 years and with more than a billion active users, Facebook has changed social and business dynamics. Individuals interact differently than they did prior to Facebook and businesses have had to adapt their business models to use this social media platform. For every positive there is a negative to countermand the good and bad […]

native advertising can kick up business for you

In recent years online advertising has been moving toward Native Advertising instead of simple display ads. The real trick is deciding how to create an effective native advertising campaign that really works. Creating a small or medium-sized business, and then building it into a successful one is rife with challenges. The biggest challenge is finding […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]

has facebook lost its charm for businesses?

In recent years social media was considered the best marketing method available, especially among small to mid-sized businesses. Lately, Facebook has perhaps lost some of its charm for businesses with its recent algorithm that essentially rewards higher quality content on business pages. While that is perfectly reasonable among bigger businesses that can afford a team […]

your customers shape your business

Starting a business, whether online or in a brick and mortar building can be daunting. First, you have to figure out what is needed and whether you have what it takes to fill that need. Next, you need to put it together. If it’s a service, you need to figure out how to create the […]

how to build customer loyalty

Customer loyalty is frequently discussed in the business world for good reason; a person who is willing to conduct repeat business with your company is of more value than one who vanishes after a single transaction. For this reason it is important to reward repeat customers and create loyalty to your company. The Importance of […]

how to entice the generation y group to spread your company brand

The generation Y group, often referred to as the millennials, are quickly becoming the targeted group for marketing for businesses throughout the world. This selective targeting may be caused by the fact that the generation Y group is responsible for more than $600 billion in sales every year, or the fact that their numbers are […]

which offers a better roi tv or digital media?

  For years now, companies have been trying to create the perfect marketing formula that will reach the largest audience, have the greatest influential power, and of course provide the best return on investment (ROI) possible. This mix includes advertising across many mediums, including TV, magazines, and digital media. In recent years, the popularity of […]

getting used to twitter’s new design and platform changes

If you’re still trying to get used to Twitter’s new platform, you’re not the only one. Many users are lost in the mix of things, but that will change as you get used to the new design. Ironically, it seems that Twitter’s new platform bares a slight resemblance to its rival’s platform – Facebook. It’s […]

first impressions are everything: a marketers new roi

ROI is a powerful term known to many as the Return on Investment. However, a powerful marketing strategy will focus on other non-monetary returns, such as the ROI – Return on Impressions and the ROE – Return on Engagement. These two have important soft metrics that you can’t ignore because they can help enhance the […]