is traditional journalism back?

Since 2000, many newsrooms have been trimming their staff and closing their doors. According to the Bureau of Labor Statistics (BLS), between 2010 and 2020, journalists will lose their jobs at a rate of 6%. In contrast, the BLS expects that public relation positions will increase almost 21% during that time. The reason for the […]

expand your brand’s influence with customer engagement

Many social media experts push how content marketing and social media networks influence an organization’s brand. A business will place great content, such as a blog post, with a call to action. But, what happens when a potential customer does land on your website? If they like what they see, they may have a few […]

patagonia – becoming a responsible company

When it comes to being a responsible company, Patagonia has it on lock. The 2013 Sustainability Leaders report ranks Patagonia number 2 as a leader in integrating sustainability into their business strategy. Patagonia, a leader in outdoor apparel and accessories, started focusing on sustainable products and corporate responsibility back in 1988. Having a problem with no solution […]

create targeted profiles

Every great marketing plan involves knowing who your customer is and how to target them. To achieve this, creating a customer profile is essential. A customer profile helps you identify who your customers are as well as their needs and desires. You are able to determine why a customer would buy your products and services. It breaks […]

the role of the marketing agency has changed

Brian Solis coined the term, “Adapt or die.” It’s the notion that brands must adapt to the Consumer Revolution, listen to the consumer, and start having more intelligent conversations (and relationships) with their customers. I buy in to the Consumer Revolution. As a consumer, and as an agency representing brands. But to buy in to […]

“a conversation” with Mallie Hart, Dorien Morin-van Dam & Mandy Edwards

Our guest this week, the social SOLUTIONS COLLECTIVE team of Mallie Hart, owner and creator of SSC is also the co-owner of Go Creative Go. Dorien Morin-van Dam, a Founding Member of the SSC team runs More In Media. Mandy Edwards, also a Founding Member of the collective team is the founder of ME Marketing Services. […]

aglocal-supporting the family farms

How can a three-year-old Kansas City company help change farmers and consumers’ lives? It’s quite simple due to the software platform that Naithan Jones  and his team at AgLocal designed. They have a growing desire to efficiently serve beef and put more money into farmer’s pockets. AgLocal eliminates the middleman and allows the farmers and […]

the dark side of social media

What is it that Justin Strom, Calvin Winbush, Alan Townsend, and Adrian Nicholas all have in common? They are all Social Media Pimps, and not the kind that can “pimp-out” your company online to the public. No, these are real pimps that have mastered the use of technology and exploiting teens on the streets and […]

keeping the tradition alive

Social media marketing has a lot of commotion that it is the best form of marketing. So much, that it’s making small and medium businesses concerned with their advertising budgets. They have long been pro traditional marketing efforts, especially mom and pop shops. But, social media is affordable and many methods, perceived free. No business […]

brightfarms – fresher, tastier, and better for the environment

If your grocer were to offer you fresher and better tasting produce at fractions of the cost you’d normally pay, would you love the concept? Of course, you would. No American wants to pay more than they have to for fresh tasting, delicious foods. The fact that it’s healthy is an added bonus. BrightFarms not […]