how to master your storytelling to create successful content marketing

  Content marketing is a term that is used a lot with online marketing strategies. Everyone one seems to have their own opinion about what type of content works and what does not work. However, one thing is certain, if you can write content that resonates with the consumers, you will find success. Therefore, if […]

trends that redefine competition

  Established brick and mortar business CEOs are entering uncharted waters with the digital marketing age and must decide how to approach the challenges involved. There are significant trends that redefine competition that CEOs must recognize and respond to quickly in order to stay relevant not only to potential customers and clients, but to business […]

recharge before burnout takes away your writing joy

The idea of writing for a living seems like the ideal way to earn a living. You can set your hours to write when the words flow and take a break when you need to recharge. Or so you thought. Clients can be demanding and they want you to turn in the assignments when they […]

my list ☞ 5 ladies that speak to me

List, list, list are always flowing and are a popularity contests. We do see the same people over and over, but there is a reason. Many are doing the work that inspires the masses, they are keeping in-touch with the current and they are themselves. I have taken a bit of a sabbatical from my […]

are you taking a summer vacation from your blog or business?

  One secret to happiness is knowing when to give yourself a break. And now it’s vacation time for me. I’m off! Back in… This doesn’t mean the blog will shut down. During my absence you may keep reading and posting your comments as you please. I just won’t be posting any new entries (or changes […]

we must work together to end homelessness now

Homelessness has many faces. Some are older people who have fallen between the cracks of medical or political bureaucracy, while others are lost teens thrown out by their families. Sadly, a large number of the homeless are children whose only fault is being born to parents who cannot provide for them the most basic need: […]

the good and bad of ten years of facebook

After 10 years and with more than a billion active users, Facebook has changed social and business dynamics. Individuals interact differently than they did prior to Facebook and businesses have had to adapt their business models to use this social media platform. For every positive there is a negative to countermand the good and bad […]

turn negative reviews into positive opportunities

It is hard enough to build a new business with good reviews and positive feedback. Just the regular daily activity of running a business has its challenges. And then there are the negative reviews that can throw you off your game. Don’t let it get to you and don’t simply blow off bad reviews. Instead, […]

the multi-author blog issue: is it the right choice for your site?

  There are many different factors that make a blog successful, but one of the most important factors in having a blog that’s engaging, readable, and successful is its content. However, it’s not enough to simply fill your blog with content that interests you, but it’s also vital that you post content that keeps current […]

native advertising can kick up business for you

In recent years online advertising has been moving toward Native Advertising instead of simple display ads. The real trick is deciding how to create an effective native advertising campaign that really works. Creating a small or medium-sized business, and then building it into a successful one is rife with challenges. The biggest challenge is finding […]

instagram pr know-how

Instagram has gained popularity since it started up in 2010. It has grown so fast among social media platforms that its numbers are astonishing: 200 million users per month, with 7.3 million postings a day. With that kind of traffic small and medium sized businesses can achieve public relation points without a lot of effort […]