Most people are still buying from brick-and-mortar stores, but e-commerce is starting to gain an edge. There are many reasons for this, but perhaps the biggest reason is the level of interactivity. Online stores and websites are more interactive than physical stores, and mobile e-commerce is making it even easier for people to access online shopping. Social businesses allow customers to easily share their opinions, and they can read the opinions of others to see if a product is good. If you want to do better with e-commerce, then follow these tips.
Be More Social
Social businesses, or e-commerce businesses that actively use social media, are definitely gaining the edge in the online store battle. You need to be more social, and you need to make your website a social place so that customers can talk to each other. People like being able to ask questions about products, and they want a quick answer. Many people also want their questions answered by other people who have bought the product.
You can facilitate this by adding social elements to your e-commerce store, and you should also join the major social networks. Adding social elements to your store allows people to speak to each other. Going on social networks and answering questions engages your audience, and they will be more willing to buy from you.
Easy to Share
People like sharing their opinions on social networks. They want to show your products on social networks so that their friends can see them, but they will only do this if you make it easy. If you look at any major e-commerce store, then you will see several buttons for Facebook, Twitter, Pinterest and a few other social networks. Customers can easily click these buttons to share your products on the associated social network.
Sharing is also very easy on a mobile device. Mobile users are much more likely to share information with Facebook and Twitter, and this can help your online business reach new heights. You should have a mobile version of your website so that smartphone and tablet users can easily access your store, and you should facilitate their tendency to share information by adding social media buttons.
It might seem like a little detail, but most stores that do this experience a major increase in sales. People feel more comfortable buying from social businesses, and these people also help market your store by sharing your products online.
Engage the Audience
Technology is allowing e-commerce owners to engage customers on a very intimate level, but many online businesses aren’t taking advantage of this. Customers like to be engaged, and they like shopping at stores that have a unique edge to them. You can easily speak directly to your audience through your website.
Adding a blog to your e-commerce store allows you to create daily or weekly posts that you can use to engage your customers. You can talk about news within the company, or you can share the creative process of operating your e-commerce store. You can also create videos to post on your website. It’s very easy to use a camera and basic video editing software to make a video to share with your customers.
The point is that customers want to be engaged, and technology makes it very easy. This will also add a lot of value to your website, and customers like shopping from websites that they perceive as valuable.
Social businesses are making more money every year, and this is mostly because they know how to engage their audience with social elements. If you want to run a successful e-commerce store, then you need to use all of the technology available to you to make your customers happy. This will help you make a larger profit, and it will keep your customers coming back for more.