tailoring your business to mobile internet-ready devices

Given the wide proliferation of smartphones with Internet capability as well as tablets capable of similar, it’s no surprise that consumers are becoming increasing reliant on mobile tools to find what they are looking for.

Whether it be a restaurant, a location, store, or a service, mobile devices are now dictating and directing a large amount of the buying public to businesses that have adapted to the format. Most recently the drop in device prices coupled with an increasing availability of local search tools have made mobile devices a serious tool in marketing sales and leads for retail business.

A key aspect in all of the new flurry with the Internet and mobile devices is a web design practice named “responsive design.” While most businesses are aware of the ability to create a web presence with a traditional website as well as with social media accounts and having good search engine ranking, many are not entirely aware of the need to also tailor their sites to meet the needs of different Internet browsing devices.

For instance, while a desktop computer may adequately see all the detail of a company website, a mobile device receives a shrunken version that requires the user to wait for the data to transmit and then to zoom to read the site. Responsive design, on the other hand, avoids the awkward Internet display altogether.

With responsive design embedded into a website’s protocol coding, when a device goes to the Internet address, it will be given the display that best suits that device. So if using a desktop computer a user will see the entire page as historically provided. However, if he uses a cell phone or a tablet, a truncated version of the website will be provided instead or a phone ready version. The two alternative options make it easier to read the site without zooming, the data transmits faster without delays over cell lines, and the user can find what he is looking for more efficiently.

Businesses that enable responsive design in their sites are seeing far greater levels of customer return and mobile use as a result versus someone still delivering a traditional website design to all devices. When customers are clearly on the move and may not have the best mobile signal in every location, waiting for a regular website to appear on a device is a waste of valuable time.

Those companies that cater to mobile device needs will eventually catch business faster from mobile customers than those that don’t. So if your business hasn’t already made the change, when are you going to tailor your site with responsive design? Each day that passes is another day a consumer went somewhere else because he didn’t have time to wait for your website to appear on his device.

(image: flickr)

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