Specialty advertising, the use of branded products, is a tested method that should never be overlooked. With technology constantly developing, we sometimes forget that the simple approach can often be the best. Specialty advertising sometimes referred to as promotional items or SWAG (stuff we all get), branded with a company logo and contact details, give maximum […]
Monthly Archives: July 2012
The power of LinkedIn, the world’s largest professional network displays your skills and core competencies and allows you to be found by hiring managers, recruiters, business prospects and investors. Are you sure you have taken the few steps in setting up your profile to ensure you have increased your odds of getting more than a […]
The photo sharing site Instagram should be included in your social media strategy. If it is not, you are losing an opportunity from a rapidly expanding communication channel that consumers and brands are flocking to. Instagram grew from 5 million users to more than 30 million since launching in October 2010. With more than 1 […]
I am sure you are hounded by lots of well-meaning marketing experts who want to help you. However, very few of them get the big picture and therefore the results generally do not meet expectation. Marketing success doesn’t come from dabbling in random ideas and there is no formula or magic potion. Success comes from taking […]
Marketing has evolved from being a module of business studies into a strong individual discipline. Most people know it is about creating brands that people want and understanding why they want them. Even as hiring is showing some bounce back, it’s not easy for new graduates. The job market in the advertising, public relations and […]
In today’s constant outcry about advertising and how are we going to monetize this and get a return on that, something came to mind that many seem to pay little attention to these days, outdoor advertising. You know those huge poster boards that dot the main highways and byways of our great land, billboards. I […]
We have found that branding is something small to mid-size business owners rarely consider or often think of as being reserved for major corporations. Branding is every bit as important for small to mid-size firms. It exists whether a business owner is aware or not. Do you know what your brand says about you? What do […]
A focus group is a method used in the context of a marketing strategy where a group of individuals are offered a certain scenario and provide their opinions, beliefs and perceptions to reveal their attitudes concerning a concept, product, advertisement, service, idea, or a type of packaging. Typically, a group is invited to participate based […]
