We’ve been asked before… why does b2b use a virtual team? There are a few really good answers to that question and I will share with you what we have experienced at b2b with utilizing the virtual world. At b2b we have assembled a group of talented, creative specialist entirely based on their skill and […]
Monthly Archives: June 2012
Not too long ago social media was a much simpler process for people. The social brand was first launched in 2003 with very little competition for social media usage. Today dozens of social networks are available for the individual to choose from, each with unique characteristics designed to coerce the user to utilize that service […]
You felt it, that immediate sensation that occurred when you became engaged with social media for the first time. The excitement of being able to communicate, with a wide network of family members, friends, business colleagues and other associates, easily with social media quickly became a time robbing nightmare. The problem is that too many […]
If you wish to keep your clientele, potential customers and partners well-informed then using a press release to deliver the relevant message is the vehicle. The integration of the Internet has caused businesses to create different strategies to communicate with people, particularly in the use of social media to enhance strong communication. Video, podcast and the […]
We hear a lot of opinions about social media. Whether it’s the self-proclaimed social media guru or the small business owner that thinks social media is for teenagers, people always have something to say about it. We are not arrogant enough to say we have all the answers in this rapidly evolving field, but we can say […]
Most everyone, and I mean everyone, worldwide has heard of Facebook and it going public. The company’s initial public offering although mired in controversy raised vast amounts of money and made billionaires overnight. This debacle has generated investigations and studies as to how IPOs and valuation of future offerings will be handled. Lessons to be […]
A buzzword in online marketing today is transparency. It means the more you reveal about yourself to your prospects, the more they will bond with and hopefully buy from you. Transparency is contrary to the classic copywriting rule; the reader isn’t interested in you. The reader is interested in their needs, fears, concerns, problems, and […]
Think you have what it takes to oversee the creative image and presentation of a company. When one hears or thinks of the position of Creative Director, advertising agencies and media companies come to mine, but other companies employ them to manage the brand of the organization. Creative Directors are typically treated as part of the […]
