Now you see it, now you don’t. The blog post you read in your feed reader an hour ago was deleted by the blogger. There is rarely a good excuse for it, although I will share some thoughts of why you may consider it. But, before you think twice about a post and opt for […]
Monthly Archives: May 2012
If you think that developing a strategic marketing plan is something only corporations need to do, think again. Big or small, you need one! It will help you better understand your business, your customers and your strategy for success. Many business owners think that “marketing” just means advertising, PR or promotion. But marketing and a […]
I have been in the marketing industry all my life and I can say that never before have I seen such an explosive growth of marketing experts than there are today. Very exciting and encouraging with new ideas flowing from everywhere. However the barrier to entry into the “marketing professionals” ranks has been a bit […]
Our blog post on Monday generated some discussion about traditional and new media marketing that lead us to this thought as a follow-up for today… As marketers it amazes us how organizations still consider it acceptable to have one person who “gets it” on staff. The go-to for Twitter, setting up a Facebook page, and dare […]
I see and read advertisements on Facebook and other Social sites about upcoming workshops that are promoting Traditional Marketing is dead! Really? My guess is the people “only” pushing online social media are social media consultants who because of their niche or boutique business plan may be lacking some of the basic skills to succeed […]
Marketers are living in and witnessing an exciting time. The global use of web sites and social media applications are making the world smaller. The power of these tools has led to incredible revolutions in governance, personal relationships and retail behavior. You may have even recently purchased an item that was shipped directly to you from […]
Brand Ambassador, it could mean fans who are just really passionate about a brand or product and share their love on their own accord or it could mean a branded, deliberate program by a company to find, embrace, and engage their biggest fans. A Brand Ambassador, at the most basic level, represents a brand in […]
For marketers, the hit series Mad Men may inspire nostalgia for a time and it was a relatively long time when marketing mediums were limited to a handful of channels: print, broad- casting, outdoor, and direct. Today, new channels seem to arrive every time we blink. Remember, MySpace and Friendster were at one time big […]
