creating loyal employees for company longevity

Getting your employees on the same page when it comes to sustaining the organization takes quite a bit of work the culture is not conducive to forming a team. Employees like to feel appreciated and valued, which goes a long way. What are some other ways to get employee buy-in to help sustain an organization? […]

is social media a disease waiting to die

This year, a popular topic has been the decline of social media networks such as Facebook, MySpace, and Twitter. Much due to the study of Princeton researchers “Epidemiological Modeling of Online Social Network Dynamics” study, in which they state, “Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out”. From […]

how to make your blog stand out

Blogging started small and snowballed into a massive daily activity. Large, medium and small organizations, and individuals selling something and having something to say, all blog about their products, services or opinions. How to make your blog stand out from all the rest can be done, but it will take hard word and creativity. Pay […]

to share or not to share

  If you’re a small-to-medium business owner who is teetering on the brink jumping into the social media pool but aren’t quite convinced it’s worth a dip, you should know that your competition has probably already taken the plunge. Social media marketing is one of most effective tools available to business owners and managers. However, […]

powering florida and empowering florida’s natural habitats

  We need electricity in our homes, businesses, and society in general. Unfortunately, electric utility companies are among the worst companies for our planet. Gulf Power Company is an electric company provider in Northwest, Florida services 439,793 customers in 71 towns and communities in a 7,550 square mile radius. In Newsweek’s Green Rankings 2012: U.S. […]

the rise and fall of brands

Many companies strive to have their brand as a household name, not realizing what that means. Do you say, pass me a bandage or pass me a Band-Aid? Do you reach for a tissue or a Kleenex? Do you search for information on a restaurant or do you Google for the information? While at work, […]

be careful what you purge for, diversity and inclusiveness are at risk!

In 2008, Mozilla’s then CTO, Brendan Eich, donated $1000 in support of Proposition 8, the ballot against same-sex marriage. However, on April 3rd, he stepped down and resigned from his less than 2-week-old newly appointed position as CEO of Mozilla. In stating, “I encourage all Mozillians to keep going” on his blog, surely he meant […]

eco driving

Coca-Cola is a global beverage industry leader who takes saving the planet seriously. From their agricultural awareness, to beverage production, and new fleet emission reduction methods, consumers are recognizing them, every step of the way. As a part of their 2020 Sustainability Commitments, Coca-Cola’s “Me, We, World” framework includes climate protection where they plan to […]

first impressions are everything: a marketers new roi

ROI is a powerful term known to many as the Return on Investment. However, a powerful marketing strategy will focus on other non-monetary returns, such as the ROI – Return on Impressions and the ROE – Return on Engagement. These two have important soft metrics that you can’t ignore because they can help enhance the […]

facebook tweaks!

When a social media giant such as Facebook announces they are making a few changes to advertising structures, many people became outraged and opposed. In this outrage, they seem to have forgotten that Facebook is a for profit organization. As a business, Facebook needs to make a profit. Facebook has realized that they are in […]